As to @Jecas comment about the business line "Don't shop here if you are a bigot" or similar lines, that read as disingenuous to her: it depends. If it's virtue signaling, ugh, go away (again use your brain and investigate, don't take someone else's word for it). But there are still some companies with ethics and it depends on what they're trying to bring attention to. But again, there is always room for vigorous debate, not vigorous hate. If you debate, know both sides, be able to defend both sides and make your decision based on your own moral code. We have forgotten as a nation what a wonderful thing it is to be able to have a free and strong debate among ourselves without hating, we can disagree all we want as long as you don't encourage violence. You will get nowhere without compromise, except a stagnate, fractious environment. Usually with the ones agitating for that stagnation making a huge profit at the expense of those who won't look at basic truths. I think that instead of using word BIAS we should concentrate on GENUINE. How people get their frags for a review, i couldnt care less, but what irritates me is constant praise of an absolute sh!t of a fragrance, especially when its an ambroxan bomb or a chemical smelling mess. With all the advancements we make in industry we should be making perfumes that previous generations could only dream about, instead we take talented perfumers to create garbage and hype it on youtube. What a sad state of affairs. Regardless of how seriously you take the art or craft of perfumery, there is undoubtedly an aspect of subjectivity about it, both from an art appreciation standpoint and a scientific one. I Don’t Know What is a wonderful tool for anyone who wants to play around with perfume. Of course it can be worn as a modern wonderfully transparent aroma, but it can also be layered over anything. Often when I leave the house, I will wear a touch of sandalwood, rose, jasmine, patchouli, oud, etc. These oils are lovely but can be muddy and they don’t last more than a few hours. IDKW sprayed over them makes the oil into a PERFUME. It does this because it is made with no notes! It is a secret combination of materials that perfumers use to highlight and enhance notes in a perfume. A Bergamot accord announces freshness, Vetiver Acetate a thin amber, Firsantol a lingering sandalwood, Iso E Super a radiance, and so on. It is like a building with only structure – no interior. You can fill in the interior with an oil, a scent you like, even an old scent that has lost its way. IDKW is built to layer and enhance everything else it touches. a wonderful tool for anyone who wants to play around with perfume. It can be worn as a modern wonderfully transparent aroma, but it can also be layered over anything. IDKW is a secret combination of materials that perfumers use to highlight and enhance notes in a perfume.

This then also confirms the durability! At cold temperatures 8-10, when it is warm even more hours!This should be obvious, but as someone who has always been lowkey embarrassed by their love of cutesy, teenage-y, sweet and fruity scents (i.e., ~gourmands~), I’ve forced myself to wear “grown-up” musks even when I really disliked them. So regardless of your tastes, own them and channel them into your fragrance.

Alcohol denat., parfum (fragrance), aqua (water), alpha-isomethyl ionone, benzyl alcohol, benzl benzoate, benzyl salicylate, citral, citro- nellol, eugenol, farnesol, geraniol, isoeugenol, limonene, linalool While the perfume’s longevity is commendable, the sillage isn't as prominent. This makes it a great choice for those who prefer a more personal, intimate scent rather than one that announces their arrival from a distance. This might also be the reason why it's more appealing to a slightly older demographic, who often seek fragrances that aren't too loud. A fragrance enhancer with transparent radiance that gives any perfume a certain, as the French say, “I don’t know what.” I Don't Know What was created as fragrance enhancer with transparent radiance that gives any perfume a certain, as the French say, “Je ne sais quoi” (I don't know what). We love it for that but it's so much more, including one of the top selling perfumes in the DS & Durga collection. Worn alone or layered, this one is a hit. From the brand: We have predetermined some of them to be “shills” if they talk about one house for too long; if they don’t reveal the precise nature of their interactions with a brand; if they don’t publicly sign-on to some reviewers’ code of ethics.

Like I said, I agree with much of these newfound ethics codes. I’m all for “ethical” reviewers who refrain from intentionally misleading their audience, but I’m confused by this demand we’ve placed on them to be “credible,” too.

So a little bit of honesty regarding their ties to the companies/perfumes they praise is needed. I think? maybe I am too naive? Don’t misunderstand me: I’m all for transparency, and I admire a reviewer who informs their audience that they received a full bottle for free (though I couldn’t care less if they just received a free sample). Must fragrance influencers have YouTube channels. More views more money. More views more adds >>MO MONEY! It’s a little bit funny actually because I remember being quite overjoyed by seeing some YouTuber review a free spray sample. Why? Because one alternative of that is free full-sized bottle which almost always bring down the reviewer/influencer/salesperson’s credibility, personally. jarroditshallbe - great point! I think part of the uproar about getting anything for free in perfume is that we as an audience are looking for a way to easily distinguish "content that is worth our time" from "content that isn't." I understand and empathize with that need because there is SO MUCH content about perfume out there to sift through. Whether or not I expressed it well in my article, I do think part of my motivation for writing was to say, "We all have to find ways to navigate the great wall of content that is available, and if you're a person who sees the act of receiving something for free as a method, that's ok -- but to me, I'm most concerned with the perceived quality of the review. Was I informed, entertained, or did I come away with something I didn't have before watching/reading?"Edit: To clarify, when you are presenting a review of a product and you were given the product *specifically with the understanding that you have an audience and you are going to review it*, that is when ethics require you to disclose that fact. I also strongly believe that if a reviewer has been paid for a review, they should make that very clear. While I do think it’s possible for a reviewer to be upfront about their feelings surrounding a perfume even if they’ve been paid to talk about it, I can understand why an audience member would want to skip watching or reading what is essentially an advertisement.

PS. Blind buying a perfume is always the buyers responsibility. No one else’s. If you don’t like it, that’s on you, and hopefully you learn from it. Let me point out that Fragrantica makes each and every member/reviewer confirm the following text before posting the review: It's special, like you have an aura around you that captivates you and it almost has something mysterious about it. You can not really explain it, just a I don't know what.

We all find value in specific fragrances where others do not, and that can be because of internal factors like taste and preference, as well as external factors, like the physiological and experiential differences between us all which affect how we are able to smell and how smells press against our individual emotions. Additionally, because economic situation is not improving for middle class, but things get more expensive, and in case of fragrances more expensive but quality is getting worse, its but normal that people are getting annoyed when all these shills lie about how good the frag is, instead of being a good sport and properly guide enthusiasts.